20 May 2019

Success for CIRC-PACK workshop on new materials and ecodesign

CIRC-PACK has raised its profile at the heart of Europe with a packed workshop on new materials and ecodesign for plastics in a circular economy, held in Brussels at the conference 'Circular Cities - Innovating to tackle plastic waste'.

On 16 May 2019, multiple stakeholders from across Europe gathered for a special PlastiCircle and ICLEI Europe conference on the circular economy of plastics in Europe's urban areas. Held at Scotland House in the heart of Brussels' EU quarter, the conference also hosted a series of specialised multi-stakeholder workshops.

CIRC-PACK was invited to organise a session to gather feedback from experts that would serve to boost the social acceptance of new, improved plastic packaging products. The workshop brought together stakeholders from across the plastic packaging value chain, including waste management and treatment professionals, manufacturers, end users, designers and public authorities.

The interactive workshop featured a number of brief round table presentations from the European Commission, Horizon 2020 project BioVoices, Spanish standardisation body UNE and Croatian manufacturer Saponia.

Participants were introduced to EU policies, initiatives and funding mechanisms by Keti Medarova-Bergstrom (EASME), who placed special emphasis on the role the Commission is playing in the launch of innovative bio-based products. This was followed by an intervention by Greet Overbeek of BioVoices on strategies to foster market uptake.

The strong line-up was completed by Daniel Massó of UNE and Andrea Božić of Saponia, who respectively delved into the standardisation of product information and the main barriers for businesses that aim to embrace new plastic packaging.

Workshop participants were given ample opportunity to engage with the issues during parallel discussions - notably led by public administration and business.

The session was led by Belén Ramos of Spanish consumer organisation OCU, and is one of a series of multi-stakeholder workshops organised by CIRC-PACK around the European continent. Indeed the next session is slated for Ecomondo 2019, to be held in November in Rimini, Italy.